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how to start marketing your dance school program

How To Start Marketing Your New Dance School Program

Nov 30, 2023

Launching a new dance school program is an exciting venture, but effective marketing is crucial for its success. In this guide, we'll explore key strategies to build anticipation, generate interest, and ensure a thriving start for your dance school program.

1. Creating FOMO

Crafting FOMO involves teasing your audience with exclusive glimpses of what's to come. Leverage social media platforms to share captivating photos, videos, and behind-the-scenes content. Use compelling language to create a sense of urgency and excitement.


  1. Visual Teasers: Create visually stunning teasers that showcase the energy, style, and uniqueness of your dance program. Use engaging visuals that resonate with your target audience.
  2. Strategic Timing: Release teasers strategically. Gradually increase the frequency as the launch date approaches, keeping your audience curious and eager for more.
  3. Engagement Tactics: Encourage audience participation by asking questions, running polls, or hosting contests related to your upcoming dance program. This builds a sense of community and involvement.

2. Create a Priority Waitlist

Building a priority waitlist not only creates a sense of exclusivity but also helps you gauge initial interest. Encourage potential participants to sign up early by offering special perks, such as early access, discounted rates, or exclusive merchandise.


  1. Prominent Sign-Up: Feature the waitlist sign-up prominently on your website and social media platforms. Use attention-grabbing visuals and persuasive copy to highlight the benefits of joining.
  2. Incentives: Offer incentives to those who join the waitlist, such as early access to class schedules, exclusive discounts, or a chance to win dance-related merchandise.
  3. Clear Communication: Keep waitlist members informed and engaged. Regularly update them on program developments, share sneak peeks, and maintain open communication to build excitement.

3. Create Coming Soon Canva Tiles

Use Canva or other graphic design tools to craft visually appealing tiles that announce the imminent launch of your dance program. Share these tiles on social media, your website, and in emails to maintain a visual countdown and keep the excitement building.


  1. Design Consistency: Create a set of visually consistent Canva tiles that reflect the theme and atmosphere of your dance program. Use colours, fonts, and imagery that align with your brand.
  2. Countdown Strategy: Start the countdown with a significant lead time, gradually increasing the frequency as the launch date approaches. This builds anticipation and keeps your audience engaged.
  3. Multi-Platform Sharing: Distribute the Canva tiles across various platforms, including social media, email newsletters, and your website. Encourage followers to share the countdown, expanding your reach.

4. Reach Out to Local Schools

Connect with local schools by emphasizing the educational benefits of your dance program. Use top-level keywords like "school dance program," and incorporate longtail keywords related to the program's unique features. Provide schools with informative materials and offer demonstrations to showcase the value your program brings to students.


  1. Tailored Outreach: Personalize your outreach to each school, highlighting the specific benefits your program offers in terms of physical fitness, creativity, and team building.
  2. Demonstrations and Workshops: Offer schools the opportunity to experience your program first-hand through free demonstrations or workshops. This allows educators to see the value and relevance of your dance program for their students.